Monday, June 14, 2010

Karl Lagerfeld for Coca Cola Light

Designer Karl Lagerfeld is the man behind -- and on the label for -- a limited-edition run of Coca-Cola Light in France. The ads will debut in France on April 28 in magazines and on billboards, including across galeries lafayette which, along with trendsetting Parisian boutique Colette, will sell a limited-edition boxed version of the bottle (with a matching bottle opener), for 47 euros, or $64. Lagerfeld, a devoted fan of consumables with zero calories, told WWD that he likes to drink Coca-Cola Lite in “a delicate crystal goblet” to accentuate the taste. Naturally.

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